What it is: An award-winning clean mascara that lifts, lengthens, and separates lashes—now available in a new brown shade. Safe for sensitive eyes.
Formulation Type: Volumizing and Lengthening
Benefits: Long-wearing
Key Ingredients:
Arginine & Biotin: Strengthen and fortify lashes.
Organic Shea Butter: Conditions lashes for a soft, flexible feel without weight.
Ethically Sourced Beeswax: Defines and nourishes lashes while preventing clumps.
Ingredient Highlights: Vegan, gluten-free, cruelty-free, and packaged in recyclable materials.
Additional Information: The cult-favorite clean mascara delivers buildable length, lift, and definition with a dual-sided wand that works as both brush and comb. The long-lasting formula resists clumping, flaking, and smudging. The new mono-material tube reduces carbon emissions by 46% and decreases waste by up to 20% compared to previous packaging.
Clinical Results:
2-week study (42 participants): 100% reported lifted, separated, and defined lashes; 95% said lashes looked longer.
2-week study (32 participants): 97% confirmed it doesn’t smudge, flake, or crumble.
Immediate results (42 participants): 91% noticed nourished and fortified lashes.
