Elf Power Grip Primer + 4% Niacinamide

What it is: A gel-based face primer powered by 4% niacinamide that grips makeup for long-lasting wear while brightening and evening the look of skin tone.

Skin Type: Normal, Dry, Combination, and Oily

Skincare Concerns: Dullness and Uneven Texture

Formulation: Gel

Key Ingredients:

• Niacinamide (4%): Helps even out skin tone and brighten the look of dullness

Ingredient Callouts: This product is vegan, cruelty-free, and Leaping Bunny Certified. Free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

More to Know: Meet the next generation of primer. Power Grip Primer + Niacinamide preps, smooths, and locks in makeup while leaving skin with a fresh, dewy glow. Its clear gel texture blends seamlessly into all skin tones, creating the perfect base for any look.

Why You’ll Love It:

• Grips makeup for long-lasting wear

• Brightens and evens skin with 4% niacinamide

• Delivers a dewy, glowing finish

• Works on all skin tones