Elf Power Grip Primer

What it is: A gel-based primer that grips makeup in place while blurring imperfections for a smooth, soft-focus finish.

Skin Type: All skin types and tones

Formulation: Gel

Key Ingredients:

• Hyaluronic Acid: Boosts hydration and plumps skin for a fresh, supple base.

Ingredient Callouts: This product is vegan and cruelty-free.

More to Know: This lightweight, translucent primer preps, hydrates, and perfects in one step. The clear gel texture glides on effortlessly, locking in makeup for all-day wear while giving skin a smoother look and feel. Designed for every skin type and tone, it’s the ultimate first step in any makeup routine.